John Faig – Medium

John Faig

Preach Melissa Kwan!

I appreciated Melissa Kwan’s post on The 10 biggest mistakes I made bootstrapping to $1M ARR. I’ve contextualized it for #EdTech companies.

2d ago

2d ago

Founder-led Growth

Outbound marketing effectiveness is declining for e-mail in favor of social media branding. My own experience confirms this trend as very…

4d ago

Founder-led Growth

4d ago

TAM Scam💰

Computing a TAM in Edtech is difficult. In for-profit businesses, it is relatively easy to calculate the TAM (total buyers x percentage who…

Mar 3

TAM Scam💰

Mar 3

Resonate, Educate, Motivate (MMF)

#EdTech startups work towards PMF, which is a point at which users and buyers user and recommend a product in sufficient quantity to drive…

Feb 24

Resonate, Educate, Motivate (MMF)

Feb 24

B2B Sales Challenges (part2)

In part 1 of B2B Sales Challenges, I discussed the death of outbound marketing and recommended a more automated organization with RevOps…

Feb 13

B2B Sales Challenges (part2)

Feb 13

B2B Sales Challenges (part 1)

B2B sales and marketing are becoming more challenging — especially in EdTech — where contact information is widely available, but the…

Feb 12

B2B Sales Challenges (part 1)

Feb 12

SaaS Evolution

There will be a fundamental shift in how software creates value for users. The vast majority of existing software is built upon three…

Jan 25

SaaS Evolution

Jan 25

The Rise of GTM Engineers (part 2)

In a previous post (GTM Engineers — part 1), I discussed how the rise of sophisticated and flexible RevOps tools will be welded by a GTM…

Jan 25

The Rise of GTM Engineers (part 2)

Jan 25

The Rise of GTM Engineers (part 1)

Traditionally, companies have distinct organizational units (e.g., sales, marketing, customer success, and customer support). The units…

Jan 25

The Rise of GTM Engineers (part 1)

Jan 25

A New World View

AI is having a huge impact on SaaS products, but EdTech companies aren’t taking advantage of the changes. I’m seeing a derth of RevOps…

Jan 25

A New World View

Jan 25

John Faig

John Faig

Learnaholic. EdTech expert and startup mentor. Enthusiastic about AI and Learning Engineering. Ask about RevOps consulting.

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