AI in School — Interim Report (part 1)I’m using my spring break to reflect on AI in K12 education. Education is unlike other industries in that during breaks and summer…Mar 22Mar 22
EdTech Signals StrategyIn part 1, I discussed the significant changing that B2B EdTech sales is undergoing. I introduced the notion of signals to better…Mar 191Mar 191
EdTech Signals BackgroundIn a previous post I discussed the need for signal capturing because of the significant changes in the EdTech Buyer Journey (see bullet…Mar 19Mar 19
Preach Melissa Kwan!I appreciated Melissa Kwan’s post on The 10 biggest mistakes I made bootstrapping to $1M ARR. I’ve contextualized it for #EdTech companies.Mar 10Mar 10
Founder-led GrowthOutbound marketing effectiveness is declining for e-mail in favor of social media branding. My own experience confirms this trend as very…Mar 82Mar 82
TAM Scam💰Computing a TAM in Edtech is difficult. In for-profit businesses, it is relatively easy to calculate the TAM (total buyers x percentage who…Mar 31Mar 31
Resonate, Educate, Motivate (MMF)#EdTech startups work towards PMF, which is a point at which users and buyers user and recommend a product in sufficient quantity to drive…Feb 24Feb 24
B2B Sales Challenges (part2)In part 1 of B2B Sales Challenges, I discussed the death of outbound marketing and recommended a more automated organization with RevOps…Feb 13Feb 13
B2B Sales Challenges (part 1)B2B sales and marketing are becoming more challenging — especially in EdTech — where contact information is widely available, but the…Feb 122Feb 122
SaaS EvolutionThere will be a fundamental shift in how software creates value for users. The vast majority of existing software is built upon three…Jan 25Jan 25