Preach Melissa Kwan!I appreciated Melissa Kwan’s post on The 10 biggest mistakes I made bootstrapping to $1M ARR. I’ve contextualized it for #EdTech companies.5h ago5h ago
Founder-led GrowthOutbound marketing effectiveness is declining for e-mail in favor of social media branding. My own experience confirms this trend as very…2d ago12d ago1
TAM Scam💰Computing a TAM in Edtech is difficult. In for-profit businesses, it is relatively easy to calculate the TAM (total buyers x percentage who…Mar 31Mar 31
Resonate, Educate, Motivate (MMF)#EdTech startups work towards PMF, which is a point at which users and buyers user and recommend a product in sufficient quantity to drive…Feb 24Feb 24
B2B Sales Challenges (part2)In part 1 of B2B Sales Challenges, I discussed the death of outbound marketing and recommended a more automated organization with RevOps…Feb 13Feb 13
B2B Sales Challenges (part 1)B2B sales and marketing are becoming more challenging — especially in EdTech — where contact information is widely available, but the…Feb 122Feb 122
SaaS EvolutionThere will be a fundamental shift in how software creates value for users. The vast majority of existing software is built upon three…Jan 25Jan 25
The Rise of GTM Engineers (part 2)In a previous post (GTM Engineers — part 1), I discussed how the rise of sophisticated and flexible RevOps tools will be welded by a GTM…Jan 25Jan 25
The Rise of GTM Engineers (part 1)Traditionally, companies have distinct organizational units (e.g., sales, marketing, customer success, and customer support). The units…Jan 25Jan 25
A New World ViewAI is having a huge impact on SaaS products, but EdTech companies aren’t taking advantage of the changes. I’m seeing a derth of RevOps…Jan 25Jan 25