The value proposition of an #EdTech startup is a very big deal. Potential customers should be able to imagine at least 10x of additional value as compared to the value associated with their current approach to some task(s). Often the researchers don’t listen for an explosion of enthusiasm from potential customers. Instead, they mistake mild positiveness for confirmation. I’ve never seen a software product that didn’t provide some level of utility. Gauging the level of enthusiasm is (see Willingness to Pay in a related blog) very important because this segment of customers will be your Early Customer Personas (ECP) and they will provide price ceiling information.
A large value proposition (10x+) is important because a variety of factors will reduce the value proposition as the user travels from an imaginary product to an MVP. Product research without even mockups enables the potential customer to envision a best-case scenario or the highest value proposition. Once their journey moves toward reality, which is the MVP. There are practical considerations and efforts that will reduce or offset the excitement of the original value. The UI/UX influences the value proposition. Learning to use the product and onboarding influences the value proposition. And, the cost will influence the value proposition.
