360 Degree RevOps
RevOps will be a competitive advantage for SaaS companies if they combine all elements into a 360-degree of customers. Early-stage companies tend to focus on one aspect of RevOps, such as Customer Success, Customer Support, Inbound/Outbound Marketing, Sales, and Product Development.
RevOps tools use various techniques (see image 1 — left) to collect user information and some of their data (see image 1 —right) should be piped to a dashboard for analysis. Products that have hit my radar include Tray.ai (no/low-code with RevOps connectors), Clay.com (target list creation and AI-powered web scraping), and Coefficient.io (Google Sheet dashboard with RevOps conectors).
Once data from individual RevOps tools is combined, important questions can be asked (see image 2).
