John FaigEdTech Positioning and MessagingGaining the attention of educators is challenging. As a result, you need a range of messages ranging from an abstract one to more detailed…2 min read·Apr 29, 2024--1--1
John Faig10x Value CreationThe value proposition of an #EdTech startup os is a very big deal. Potential customers should be able to imagine at least 10x of additional…1 min read·Apr 14, 2024----
John FaigEdTech Product Positioning (part 2)In part 1 of this article, I talked about the need for #AI #EdTech products to refine their target audience and positioning (and maybe…1 min read·Mar 29, 2024----
John FaigEdTech Product Positioning (part 1)The market for #AI products for teachers is noisy and crowded market (see Figure 1). Some tools focus on automating lesson plans and…2 min read·Mar 29, 2024----
John FaigEdTech Company Business (part 5)The GTM strategy will be laser-focused on one audience and it will be your Ideal Customer Persona (ICP). Selling a product is about…2 min read·Mar 16, 2024----
John FaigEdTech Company Business (part 4)Part of establishing product-market fit is establishing pricing-market fit, which is how willing are customers to pay for your solution…2 min read·Mar 15, 2024----
John FaigEdTech Company Business (part 3)If you couldn’t tell by now, PMF is very important and a Value Proposition Canvas is helpful to ensure a fit between your product and the…2 min read·Mar 14, 2024----
John FaigEdTech Company Business (part 2)How will you know if your GTM strategy is working? Not having PMF is often easier to spot than having it. If your GTM is working, you will…3 min read·Mar 13, 2024----
John FaigEdTech Company Business (part 1)I regularly speak with EdTech startups about GTM and PMF. I thought it would be helpful if I gathered my thoughts and reflected on some of…3 min read·Mar 12, 2024----
John FaigAI-powered NotebooksGenerative AI is excellent at adding interactive to static content and converting content among different modes (e.g., text to summary and…1 min read·Mar 11, 2024----
