John Faig – Medium

John Faig

John Faig

Next-Gen Customer Support

Customer Support is often seen as a post-sales cost center, but it can be more strategic if integrated with other aspects of a #SaaS…

Sep 4

Sep 4

John Faig

Customer (un)Success

EdTech is a vertical market where the #SaaS vendors should know their prospects and customers extremely well. Unfortunately, in practice…

Aug 30

Aug 30

John Faig

Digitizing the Learning Process

In an earlier blog post, I thought about how learning will change with AI tutors. Recently, I’ve been thinking about what a school will…

Jun 23

Digitizing the Learning Process

Jun 23

John Faig

You are Successful, Now What?

Being a successful EdTech companies take a combination of capabilities and luck because GTM strategies rarely work for more than one…

Jun 8

You are Successful, Now What?

Jun 8

John Faig

Power of Slogans

This article from Ryan Kane underscores the power of creating a slogan. I like it because it serves as a focal point for positioning and…

Jun 1

Power of Slogans

Jun 1

John Faig

Biggest EdTech Business Mistakes

Reflecting on recent mentoring and RevOps consulting, I’ve assembled the mistakes most often made by Edtech startups (in no particular…

May 29

May 29

John Faig

A Student-view of AI

How will students learn in the future with the rapid evolution of #AI? Last year, I mused about how AI Assistants will provide a platform…

May 10

A Student-view of AI

May 10

John Faig

EdTech Positioning and Messaging

Gaining the attention of educators is challenging. As a result, you need a range of messages ranging from an abstract one to more detailed…

Apr 29

EdTech Positioning and Messaging

Apr 29

John Faig

10x Value Creation

The value proposition of an #EdTech startup is a very big deal. Potential customers should be able to imagine at least 10x of additional…

Apr 14

10x Value Creation

Apr 14

John Faig

EdTech Product Positioning (part 2)

In part 1 of this article, I talked about the need for #AI #EdTech products to refine their target audience and positioning (and maybe…

Mar 29

EdTech Product Positioning (part 2)

Mar 29

John Faig

John Faig

Learnaholic. EdTech expert and startup mentor. Enthusiastic about AI and Learning Engineering. Ask about RevOps consulting.

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