John Faig – Medium

John Faig

Testing for Value Risk

I watched an Andrew Breen webinar where he was interviewed by Holy Hester-Reilly. It resonated with me because I am getting set to not…

Apr 15

Apr 15

LLM Optimization for B2B

The Internet has lowered the friction of information access and online transactions. This is now occurring in complex B2B buyer journeys…

Apr 10

Apr 10

AI in School — Interim Report (part 1)

I’m using my spring break to reflect on AI in K12 education. Education is unlike other industries in that during breaks and summer…

Mar 22

AI in School — Interim Report (part 1)

Mar 22

EdTech Signals Strategy

In part 1, I discussed the significant changing that B2B EdTech sales is undergoing. I introduced the notion of signals to better…

Mar 19

EdTech Signals Strategy

Mar 19

EdTech Signals Background

In a previous post I discussed the need for signal capturing because of the significant changes in the EdTech Buyer Journey (see bullet…

Mar 19

EdTech Signals Background

Mar 19

Preach Melissa Kwan!

I appreciated Melissa Kwan’s post on The 10 biggest mistakes I made bootstrapping to $1M ARR. I’ve contextualized it for #EdTech companies.

Mar 10

Mar 10

Founder-led Growth

Outbound marketing effectiveness is declining for e-mail in favor of social media branding. My own experience confirms this trend as very…

Mar 8

Founder-led Growth

Mar 8

TAM Scam💰

Computing a TAM in Edtech is difficult. In for-profit businesses, it is relatively easy to calculate the TAM (total buyers x percentage who…

Mar 3

TAM Scam💰

Mar 3

Resonate, Educate, Motivate (MMF)

#EdTech startups work towards PMF, which is a point at which users and buyers user and recommend a product in sufficient quantity to drive…

Feb 24

Resonate, Educate, Motivate (MMF)

Feb 24

B2B Sales Challenges (part2)

In part 1 of B2B Sales Challenges, I discussed the death of outbound marketing and recommended a more automated organization with RevOps…

Feb 13

B2B Sales Challenges (part2)

Feb 13

John Faig

John Faig

Learnaholic. EdTech expert and startup mentor. Enthusiastic about AI and Learning Engineering. Ask about RevOps consulting.

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