Artificial intelligence will have an impact on every industry — particularly those with lots of disparate data and those that are manually intensive.

Enhanced Text Processing. AI/ML is probably still years away from understanding our languages, but there are interesting advances in the meantime. Over the next few years, I…

This is a continuation of recommendations on go-to-market strategies for EdTech companies.

  1. Wow factor. One way to demonstrate value quickly is to have a UI/UX that is easy to use with little or no training and is fun. This will likely involve consulting with a game designer rather than a…

Selling EdTech products is very challenging because of the plethora of new tools on top of the wide array of existing tools and the different stakeholders in schools. After talking with several companies, here are some suggestions:

  1. Demonstrate value quickly. It should be easy for teachers and school administrators to…

Student-centered learning is about increasing the role of students in their learning through the agency to make their learning more personal. Student-centered learning promises to add inquisitiveness, wonderment, and collaboration back into learning. It has also been shown to improve equity and close opportunity gaps (link).

I recently came across a principle that hit me like a bolt of lightning because it crystallized much of the desperate thinking about making and selling EdTech products. It feels like a high-tech version of Field of Dreams, “If you build it, they will come”. This makes product usability paramount

The cost of EdTech tools goes far beyond the product price as there are significant implementation costs. Aside from learning to use the product proficiently, teachers must identify units in their curriculum where the product has the greatest potential or easiest “fit”. Then, teachers must redesign their curriculum to accomodate…

To date, the vast majority of EdTech tools have provided some level of utility, but the next generation of tools will need to be open-ended. The current generation of tools solves problems that are only a small component of a teachers’ overall workflow (e.g., online quizzes, exit/entry tickets, SEL feedback…

EdTech companies sometimes opt for a freemium pricing model. They offer a set of features for free and additional features for a cost. The hope is that some portion of the free users see value in the premium features. For this strategy to be fruitful, users need to experience the…

John Faig

Learnaholic trying to improve learning. Aspiring EdTech product manager. Love chatting about EdTech.

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