John FaigDigitizing the Learning ProcessIn an earlier blog post, I thought about how learning will change with AI tutors. Recently, I’ve been thinking about what a school will…Jun 23Jun 23
John FaigYou are Successful, Now What?Being a successful EdTech companies take a combination of capabilities and luck because GTM strategies rarely work for more than one…Jun 8Jun 8
John FaigPower of SlogansThis article from Ryan Kane underscores the power of creating a slogan. I like it because it serves as a focal point for positioning and…Jun 1Jun 1
John FaigBiggest EdTech Business MistakesReflecting on recent mentoring and RevOps consulting, I’ve assembled the mistakes most often made by Edtech startups (in no particular…May 29May 29
John FaigA Student-view of AIHow will students learn in the future with the rapid evolution of #AI? Last year, I mused about how AI Assistants will provide a platform…May 10May 10
John FaigEdTech Positioning and MessagingGaining the attention of educators is challenging. As a result, you need a range of messages ranging from an abstract one to more detailed…Apr 291Apr 291
John Faig10x Value CreationThe value proposition of an #EdTech startup is a very big deal. Potential customers should be able to imagine at least 10x of additional…Apr 142Apr 142
John FaigEdTech Product Positioning (part 2)In part 1 of this article, I talked about the need for #AI #EdTech products to refine their target audience and positioning (and maybe…Mar 29Mar 29
John FaigEdTech Product Positioning (part 1)The market for #AI products for teachers is noisy and crowded market (see Figure 1). Some tools focus on automating lesson plans and…Mar 29Mar 29
John FaigEdTech Company Business (part 5)The GTM strategy will be laser-focused on one audience and it will be your Ideal Customer Persona (ICP). Selling a product is about…Mar 16Mar 16