In part 1 of this article, I talked about the need for #AI #EdTech products to refine their target audience and positioning (and maybe messaging) as a way to stand out in a noisy market. With this in mind, it is worthwhile to consider if you have a clear statement of benefits and why users aren’t converting.
Clear Statement of Benefits. This should be specific and brief. For example, “save teachers time” is too vague. How do you save teachers time? Do you save time for all teachers or certain teachers? What time do you save because teachers don’t dislike all times during the day? What benefits do you provide the buyer (principal/super)?
Why Aren’t Users Converting? Assuming you are getting enough people interested in your company and product, the next most important aspect of the pipeline is the conversion of free users to paid users.
Click here for part 1 of this blog
