PLG Growth Update

John Faig
Dec 8, 2023

Earlier this year, I wrote about instrumenting a SaaS product for making the product itself a major part of the marketing effort (link). I have seen some progress, but it has been spotty. The areas where I've seen the most progress are in-app notifications, feedback, and feature suggestions and referrals. Interestingly, none of the products I’ve stumbled across have implemented all three of these PLG examples. Below are a few examples.

Examples of PLG Instrumentation

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John Faig

Learnaholic. EdTech expert and startup mentor. Enthusiastic about AI and Learning Engineering. Ask about RevOps consulting.