Power of Slogans

John Faig
Jun 1, 2024

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This article from Ryan Kane underscores the power of creating a slogan. I like it because it serves as a focal point for positioning and messaging. In conjunction with his step #1, I encourage companies to create a “mood board” to collect images of their company identity, product positioning, differentiation and customer value.

I like Benjamin Goodey’s steps for creating a great slogan (s.l.o.g.a.n).

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John Faig
John Faig

Written by John Faig

Learnaholic. EdTech expert and startup mentor. Enthusiastic about AI and Learning Engineering. Ask about RevOps consulting.