Why do only a few teachers in K12 schools use each EdTech tool? In general, EdTech products are designed to solve a problem with user research from teachers. The narrow user personas should be expanded to include teachers that teach different grade levels and subjects. This extra research would potentially be rewarded with the opportunity to sell to an entire school or school district. In addition, teachers in higher grade levels would be appreciative of the time spent training students by the teachers in lower grade levels.
The user experience (UX) for teachers and (especially) students should be fun. EdTech tools that are only used periodically have one foot out of the door. The goal of EdTech vendors should be to create a fun experience to drive engagement and daily usage across all grades. The differentiated UX makes the product usable by a range of students and teachers and opens the door for product-led growth (PLG). The differentiated UX will remove friction in the form of training, which is a major impediment to EdTech tool adoption. In PLG, the product itself is fostering incremental adoption through users seeing value quickly(see Reducing EdTech Sales Friction) and this concept map.
