Being a successful EdTech companies take a combination of capabilities and luck because GTM strategies rarely work for more than one company. Said differently, companies need to discover their own GTM strategy through means experimenting with a few. I recommend several steps ahead of major renewals. Your level of investment will be commensurate with your business model (see below). Remember that pricing is about creating value for a customer based on solving a problem or assisting with a “job to be done”. If you sell a knife, you will be able to charge a chef more than a consumer.
